Thursday, May 31, 2012

The Penguin Update and TLA

If you’ve been following search, you’ve heard of Penguin, the latest algorithm update. Here at TLA, we’ve learned a few things about this update (specifically how it works with links) and wanted to share what we’ve discovered with you. 

<![if !supportLists]>1)      <![endif]>Penguin sees sites that have used keywords as anchor text in a majority of their backlinks as over optimization.  Check your backlink anchor text distribution with www.opensiteexplorer.org.  Make sure that less than half of your links use keywords as anchor text.
<![if !supportLists]>2)      <![endif]>Sites with a lot of branded anchor text (i.e. Dave’s Plumbing, DavesPlumbing.com, www,davesplumbing.com) are getting the best results post penguin.
<![if !supportLists]>3)      <![endif]>Google seems to be taking more cues from the pages where the backlinks appear – meaning it’s more important than ever that your links appear on relevant pages.
<![if !supportLists]>4)      <![endif]>Sites that have a lot of site-wide backlinks (especially with keyword specific anchor text) are not faring well.
<![if !supportLists]>5)      <![endif]>The quality and diversity of a link profile is more important than ever.

TLA has been changing and growing our link offerings for over a year and now has more quality and more diversity than ever.  When was the last time you looked at what TLA has to offer?

TLA now offers:

<![if !supportLists]>·         <![endif]>Text Link Ads
<![if !supportLists]>·         <![endif]>inLinks
<![if !supportLists]>·         <![endif]>Presell Pages

As well as these permanent links that we build

<![if !supportLists]>·         <![endif]>Link Wheels
<![if !supportLists]>·         <![endif]>Forum Links
<![if !supportLists]>·         <![endif]>Infographics or read “infographics as link bait”
<![if !supportLists]>·         <![endif]>Infographic Promotion
<![if !supportLists]>·         <![endif]>Directory Submissions
<![if !supportLists]>·         <![endif]>Webmaster Outreach
<![if !supportLists]>·         <![endif]>And Guest Blog Posts or read “guest blog posts are good for everyone”

More articles:

<![if !supportLists]>·         <![endif]>Online Reputation Management (Hint: You need a lot of backlinks)
<![if !supportLists]>·         <![endif]>Anchor Text Best Practices
<![if !supportLists]>·         <![endif]>Building Links Post Penguin

If you haven’t considered TLA in awhile, please consider TLA now. We’re so much more than Text Link Ads.

David McBee
Senior Account Executive
 
77 Water Street, 12th Floor
New York, NY 10005
Mobile 913-915-4282
Office 646-264-0005

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